Grocers are leaving a huge growth opportunity untapped: digital advertising

first_imgRetailers need to make sure their advertising doesn’t become an irritant that obfuscates brand engagementI often contend that the retailer and its role in advertising as a media owner is untapped. Yet, you could still argue that Walmart joining Microsoft’s recent bid to buy TikTok is an extraordinary move.But there is profitable opportunity in thinking about customers as audiences. Grocers must invest in digital for post-lockdown growth to capture online growth and win customers back in-store.They must also embrace the opportunity digital presents for them to assume role of publisher by putting their customer data to work and generating revenue through their owned media assets.Plenty of evidence supports this: last year, data science experts at Dunnhumby found retailers could generate an additional 1% of global retail sales with media. This is worth £1.7bn for UK retailers.A recent study by Threefold found the top 70 UK retailers (excluding Amazon) have an opportunity to develop an incremental £1bn in advertising revenue from their owned media estates each year.In May, UBS noted that delivering actionable customer data and attributable sales uplift to suppliers could help food retailers tap into a circa £3bn advertising stream in the UK and a profit pool of circa £1.5bn.So, the returns from monetising UK grocers’ media estates are potentially massive. They represent a new, highly profitable revenue stream, where physical and digital estates become media channels.The key here is that for these kinds of revenue streams to be sustainably profitable, the retailer needs to make sure their advertising doesn’t become an irritant that obfuscates the brand engagement.Just like everything else, retailers must ensure the engagement is relevant. It has to be data-driven. Use assets with centralised, aggregated distribution capabilities to personalise that engagement.Then, the retailer can offer the kind of relevance that brings both incremental and additive value to the customer’s retail experience of brand partners. Some have already started down this road online.But the store is also a media asset. Going back to basics, if you’re launching a new product with TV ads, you really want displays in every big store with visual collateral that links back to the advertising.Ideally, you want to be pushing your message through all physical and digital channels at the same time to create ubiquity. Then you want to take that ubiquity to the next level with direct marketing.First-party data can facilitate one-to-one engagement and connect brands directly with the right audience. This enables timely, relevant digital marketing that can make shopping trips much richer.UBS highlighted that retail media is a compelling brand medium if data from “recurring, predictable and consistently large volumes” of food retail transactions is brought to bear at the point of purchase.As always, there’s a balance to strike between adding value, which is great, and interrupting someone’s mission, which is not so great. It takes lots of skill, analysis, testing and the right tech.Those that get it right will be able to engage the customer with more compelling content and build trust through greater relevance, which is exactly the kind of investment brands are now looking for.last_img read more

LCP raises alarm about ‘rigidity’ in DB funding code proposals

first_imgAdditional investment de-risking would mean it could take longer to fill the deficit in question, in turn meaning a longer period during which an employer insolvency could leave members short of full benefits.Potentially forcing companies that may already be struggling to make extra contributions, meanwhile, could further weaken their position and again increase the chance that the sponsor collapses before the scheme was fully funded.LCP’s concerns have to do with the way TPR has proposed to measure the acceptability of a bespoke valuation using “fast track” principles and parameters.“Bespoke” and “fast track” are the two ‘tracks’ schemes would have to choose from to report to the regulator based on what it has set out so far for consultation.TPR is consulting on the new funding code in two steps, the first being about the principles it is proposing should underpin valuations and how these could be applied in practice. The second consultation is due to be on an actual draft code.   “There is a real risk that these new requirements could force too many schemes into a one-size-fits-all mould”Jon Forsyth, partner at LCP In its report, LCP said fast track parameters should not be used as a rigid benchmark for bespoke valuations. Instead, the bespoke approach should be based on integrated risk management including covenant, “supported by modelling as required”, that considered the balance of risks being taken by all parties.LCP also has concerns about other aspects of TPR’s proposal, such as an expectation that investment returns be benchmarked against the return on Gilts, and the lack of a special framework for open schemes.LCP partner Jon Forsyth said: “The DB pension universe is incredibly diverse, and there is a real risk that these new requirements could force too many schemes into a one-size-fits-all mould.”He added: “Whilst it is understandable that TPR wants to press trustees to reduce risk and employers to fill pension deficits as quickly as possible, our modelling suggests that if this is over-done then in some cases it could actually reduce member security.”TPR has previously said it envisaged the majority of DB plans would qualify for a fast track approach. Today it issued the following response to LCP’s report:“We want to hear views from stakeholders on how we can set clearer expectations with regards to DB funding. Our proposed principles build on the importance of trustees setting a long-term objective and putting a realistic plan in place to get there.“There is good evidence that schemes which have managed their risks well, and have built in sufficient resilience in their long-term funding strategy, are likely to have fared better as market conditions have worsened. Integrated risk management is needed now more than ever.”“After the consultation closes on 2 September, we will consider the responses, prevailing market conditions, where schemes currently are and undertake an impact assessment to inform the setting of the proposed Fast Track parameters. We will subsequently consult on the funding code itself.”In May TPR issued a strong rebuttal of calls for it to revise or abandon its planned new funding code. This was following suggestions by Sir Steve Webb, a former UK pensions minister and now a partner at LCP, who had questioned the appropriateness of the regulator’s proposals in light of the coronavirus pandemic and the need to support economic recovery.Webb told IPE that in today’s report, LCP was recognising that a regulator’s instinct would be to try to get pensions paid as quickly as possible, but saying it was important to give due weight to sponsor covenant as “the other side of the coin”.“The report does say there isn’t a simple answer,” he added. “It’s saying you can’t be one-dimensional about this.”Looking for IPE’s latest magazine? Read the digital edition here. The UK regulator’s proposals for a new defined benefit (DB) funding code could in some cases lead to worse outcomes for scheme members, sponsors and the Pension Protection Fund, LCP has said in a report seeking to encourage industry discussion and responses to the regulator’s consultation.In the consultancy’s eyes, the regime outlined by The Pensions Regulator so far threatens to be too rigid in important aspects, with insufficient consideration being given to the risk of a company becoming insolvent.“We are concerned that the consultation document appears to be focussed on investment de-risking and setting higher funding targets, independent of the interaction with covenant and the impact on expected member outcomes,” said LCP in its report.It argues that requiring more caution on investment or increasing demands for short-term contributions could have potentially damaging effects on schemes and employers.last_img read more

Mermaid Scores Middle East Win

first_imgMermaid Maritime’s Middle East business unit has been awarded a subsea services contract in a G.C.C country.The initial contract value is said to be USD 17 million.The contract duration is for 180 days, starting in May through to October 2019.The project will involve the use of the DP2 dive support vessel Mermaid Endurer which is equipped with a saturation / air dive and ROV systems carrying out the DSV campaign for an international EPCI contractor.last_img

Patricia L. Webb, 60

first_imgPatricia Louise Webb, 60, of Greensburg passed away on February 27, 2018 at St. Vincent’s Hospital. Patricia was born on February 23, 1958, in Lebanon, the daughter of Cecil and Ada (Summers) Moody. She was a graduate of Batesville High School. She married Paul Webb and together they had two children, Paul and Brandy. She was a faithful member of the Kingdom Hall of Jehovah’s Witnesses in Greensburg, Indiana and the most loving mom, wife, mamaw, and friend. She loved spending time with her husband of 35 years, her grandchildren, and family. She loved her cats Spencer and Barley. She was a very special lady and will be missed by so many and we look forward to seeing her again.Survivors include: Mother- Ada Moody; Husband- Paul Webb; Children- Paul Webb and Brandy (Jacob) Berwick; Grandchildren- Macy, Alayna, and Torrin Berwick; Siblings- Jesse (Amy) Moody, Jay Moody, Rhonda (Robert) Fleener, and Joe (Robin) Moody. She was preceded in death by her Father and Brother- Cecil Moody.A visitation for family and friends will be held at the Gilliland-Howe Funeral Home on Friday, March 2, 2018 from 2:00 pm until 5:00 pm. Two memorial services will be held on Saturday, March 3, 2018 the first one will be at the Bethel Apostolic Church, 630 W. Hendricks Street, Greensburg at 11:00 am with Pastor Todd Smith officiating. A second memorial service will be held at 2:00 pm at the Kingdom Hall of Jehovah Witnesses, 930 W. Washington Street, Greensburg with Dan Corner officiating. Memorial contributions can be made to the donor’s choice. Online condolences can be made to the family at www.gilliland-howe.com.last_img read more

Bundesliga: Bayern Munich commence group training sessions

first_img Read Also: Ronaldo, Mayweather own supercars but not richest collection in sport Union Berlin will welcome Hansi Flick’s side to the German capital on May 17 with the two teams set to compete in an empty stadium as the Bundesliga restarts. FacebookTwitterWhatsAppEmail分享 Ahead of the imminent restart, the defending German champions trained on Friday in larger groups without any media access. Bayern Munich had previously been working in smaller groups without any contract between the players.Advertisement Bayern Munich squad members on Friday afternoon restarted group training and take their preparation for the resumption of the Bundesliga to the next level. Loading… Promoted ContentWho Is The Most Powerful Woman On Earth?7 Of The Wealthiest Universities In The WorldBirds Enjoy Living In A Gallery Space Created For Them9 Facts You Should Know Before Getting A TattooWhich Country Is The Most Romantic In The World?Insane 3D Spraying Skills Turn In Incredible Street Art13 kids at weddings who just don’t give a hoot7 Black Hole Facts That Will Change Your View Of The UniverseThe Very Last Bitcoin Will Be Mined Around 2140. Read MorePortuguese Street Artist Creates Hyper-Realistic 3D GraffitiHere Are The 10 Most Famous Female Racers Of All TimeWhy Go Veg? 7 Reasons To Do Thislast_img read more

New Norwich deal for Ruddy

first_img The new deal sees Ruddy extend his commitment to the Norfolk club until 2017, with the Canaries having the option of extending the contract for a further year. “I’m more than happy to commit my long-term future to the club,” Ruddy said on canaries.co.uk. “I’ve thoroughly enjoyed my time at Norwich City – everyone has been very supportive. The whole club, the players and staff I have worked with have been fantastic. “I’ve broken into the England squad while at Norwich, and without the opportunity they gave me I wouldn’t have been anywhere near it. “I was in a bit of a no-man’s land before I joined the club, and they took a gamble on me. “Thankfully I think it’s paid off for both sides and now I’m just looking to keep up my form.” Ruddy, 27, joined Norwich from Everton in the summer of 2010 and has gone on to make 107 appearances in all competitions for the club. His sole appearance for his country so far came in August 2012, when he featured in a friendly against Italy. City boss Chris Hughton added: “We were in a position where there was some interest in him in the summer, and I think that reiterated for us what we felt about John. “We’re really delighted that he has signed a new contract, and it’s one that’s thoroughly deserved not only for what he’s done for the club but of course with his part on the international scene with England too.” England goalkeeper John Ruddy has signed a new four-year contract at Norwich, the Barclays Premier League club have announced.center_img Press Associationlast_img read more

Caz softball rallies for sixth straight win at Solvay

first_imgAgain, though, the Lakers had an answer. With two out int he top of the sixth and the bases loaded, Kylie Fenton drilled a two-run single, and a throwing error brought home the tying and go-ahead runs.By now, Morgan had relieved Wilmot, and after giving up a triple to Izzy Lambert in the bottom of the sixth, Morgan set down the heart of the Bearcats’ order, going on to record a scoreless seventh inning to win it.Now the trick was for Cazenovia to avoid a letdown in Thursday’s game at Jordan-Elbridge, and it did so, the Lakers blanking the Eagles 5-0 behind superb pitching from Morgan, who had a complete-game shutout.In order to take control, the Lakers put across three runs in the top of the second inning, adding single runs in the fourth and seventh innings.Share this:FacebookTwitterLinkedInRedditComment on this Story A four-run rally, all with two outs, in the bottom of the second inning pushed the Bearcats in front. but the Lakers countered with three two-out runs of its own in the top of the third, two of them brought home on Samantha Morgan’s double.An inning later, Cazenovia loaded the bases with nobody out. Morgan and Elora Wilmot drew bases-loaded walks, while Hannah Matteson’s sacrifice fly produced a 6-4 advantage.Now it was Solvay’s turn to rally, with five runs in the bottom of the fifth, three of them racing home on Caitlin McCann’s double, the other two on Jordan Bamba’s single. Tags: CazenoviaSoftballcenter_img What was already a terrific start for the Cazenovia softball team turned even better on a cold, damp Monday afternoon at Solvay.Against a Bearcats side that was 5-1 and won the state Class B championship two seasons ago, the Lakers made two different comebacks and, by a 10-9 margin, claimed its sixth consecutive victory.It marked the third time this spring Cazenovia won a game by a single run, but what made this more impressive was the way it responded when Solvay twice appeared to grab control.last_img read more

AFCON 2019: Black Stars touch down in Egypt

first_imgThe Black Stars of Ghana have safely landed in Egypt for the 2019 Africa Cup of Nations.Kwesi Appiah’s squad arrived at the Cairo International Aiport at 2pm local time and was met at the airport by members of the Local Organising Committee.The team is expected to be transported to Ismailia later on Friday where they will be based for the group stages of the competition.The team concluded their 3 week training in the United Arab Emirates on Thursday and flew out to Egypt on Friday.Ghana face competition from Cameroon, Benin and Guinea Bissau in Group F.They face Benin in their opening game on Tuesday at 8pm.The 2019 AFCON kicks off on Friday with Egypt taking on Zimbabwe in the opening game at 8pm.last_img

Kwaku Andoh: Hearts players are loyal to Polo

first_imgHearts of Oak utility defender Kweku Andoh believes he and his colleagues have been loyal than saboteurs as suggested by coach Mohammed Polo.  The technical head has fingered Andoh and other players of frustrating his efforts to restore glory in the wake of the humiliating 3-0 home defeat to Wa All Stars and has also tagged some player pro-Duncan players.The dribbling magician s has since received a barrage of criticism for his unguarded statements about his players on various radio stations.But defender Kweku Andoh in his response for his colleagues the current crop players have been very loyal to the former footballer.“We the senior ones have been loyal to Polo which he sincerely knows, so there is  no way we can  do that,” he said.“Everyone from my observations is giving up his best because when we win, the bonuses go into our pockets and not anyone else. Hearts will play Aduana Stars on Sunday at the Agyemang Badu Park and their Supporters have threatened to attack the playing body if they should lose.last_img read more

Fighters, celebrities make their picks for Andy Ruiz Jr. vs. Anthony Joshua 2

first_imgAmong them, of course, will be celebrities and current and former fighters. The rematch figures to provide plenty of excitement with the IBF, WBA (super) and WBO heavyweight titles on the line. There will be millions of viewers tuning in Saturday for the historic Andy Ruiz Jr. vs. Anthony Joshua rematch in Diriyah, Saudi Arabia. What time is Andy Ruiz Jr. vs. Anthony Joshua 2?Date: Saturday, Dec. 7Commercial broadcast time: 1 p.m. ETRuiz-Joshua 2 main event: 3:45 p.m. ET (approximate)Live stream: DAZNDAZN collected a total of 51 predictions for the fight, including Anthony Joshua, legendary actor and director Sylvester Stallone and boxing icon Sugar Ray Leonard. Among those polled, 22 people picked Ruiz, 22 people picked Joshua and seven were undecided.Check out the picks and predictions from notable fighters and celebrities for Ruiz vs. Joshua 2.  HeavyweightsAnthony Joshua (former unified world heavyweight champion) — Anthony Joshua, KO 9/10 RoundDeontay Wilder (current WBC world heavyweight champion) — Andy Ruiz, victoryDominic Breazeale (contender and title challenger) — Anthony Joshua, TKO 10th RoundEfe Ajagba (undefeated prospect and contender) — Andy Ruiz, KO 6th RoundAdam Kownacki (undefeated contender) — Andy Ruiz, KO 9th RoundCharles Martin (contender and former IBF champion) — Andy Ruiz, KO 6th RoundLuis Ortiz (two-time heavyweight title challenger) — Anthony Joshua, Decision VictoryFrank Sanchez (undefeated prospect and contender) — Anthony Joshua, Decision VictoryGerald Washington (title challenger and contender) — Andy Ruiz, VictoryJoseph Parker (former WBO world heavyweight champion) — Anthony Joshua, VictoryMihai Nistor (current undefeated heavyweight) — UndecidedCurrent fightersClaressa Shields (undisputed female middleweight world champion) — Anthony Joshua, Late KOAmanda Serrano (seven-division world champion) — Andy Ruiz, Mid/Late TKO VictoryDemetrius Andrade (current WBA middleweight world champion) — UndecidedJaime Munguia (former super welterweight world champion and current contender) — Andy Ruiz, VictoryRoman Gonzalez (four-division world champion) — Andy Ruiz, KODmitry Bivol (current WBA light heavyweight world champion) — Anthony Joshua, KO 8th RoundDanny Roman (current IBF and WBA super bantamweight world champion) — UndecidedTevin Farmer (current IBF super featherweight world champion) — Anthony Joshua, KOCarl Frampton (former two-weight world champion) — Anthony Joshua, Decision VictoryOscar Valdez (former featherweight champion) — Andy Ruiz, KOAndy Lee (former middleweight world champion) — UndecidedLamont Roach, Jr. — Andy Ruiz, KORegis Prograis (former WBA super lightweight world champion) — Andy Ruiz, VictoryBlair Cobb (undefeated welterweight prospect) — Andy Ruiz, KO 9th RoundJessie Vargas (two-division world champion) — UndecidedLegendary fighters/boxing expertsBernard Hopkins (Boxing Hall of Famer) — Anthony Joshua, TKO/UDSugar Ray Leonard (Boxing Hall of Famer) — UndecidedJoe Cortez (Boxing Hall of Fame Referee) — Anthony Joshua, KO 5th RoundVictor Conte (sports nutritionist) — Andy Ruiz, KO 7th RoundAthletes/celebritiesSylvester Stallone (executive producer of DAZN’s “One Night” documentary and three-time Academy Award nominee) — Andy Ruiz, VictoryCristiano Ronaldo (current soccer superstar) — Andy Ruiz, VictoryMario Goetze (current soccer superstar) — Anthony Joshua, VictoryRosie Perez (television personality and actress) — Andy Ruiz, VictoryKSI (YouTube star and undefeated professional boxer) — Anthony Joshua, DecisionJake Paul (YouTube star) — Andy Ruiz, KO 9th RoundMetta World Peace (former NBA player) — UndecidedMaverick Carter (CEO of UNINTERRUPTED) — Anthony Joshua, Decision VictorySway Calloway (host of SiriusXM’s “Sway in the Morning”) — Andy Ruiz, VictoryCharlamagne tha God (host of Power 105.1’s “The Breakfast Club”) — Andy Ruiz, VictoryBellator MMAScott Coker (Bellator President) — Andy Ruiz, TKO 6th RoundIlima-Lei Macfarlane (Bellator Flyweight Champion) — Andy Ruiz, KO 8th RoundJay Glazer (Bellator Commentator) — Anthony Joshua, KO 3rd RoundRoyce Gracie (Bellator Ambassador & MMA Legend) — Anthony Joshua, VictoryDouglas Lima (Bellator Welterweight Champion) — Anthony Joshua, VictoryRyan Bader (Bellator Heavyweight & Light Heavyweight Champion) — Andy Ruiz, Victory“Big” John McCarthy (Bellator Analyst) — Andy Ruiz, VictoryDAZN talentLauren Gardner (boxing reporter and ChangeUp host) — Anthony Joshua, VictoryTodd Grisham (DAZN blow-by-blow announcer) — Anthony Joshua, Decision VictoryClaudia Trejos (boxing reporter) — Anthony Joshua, Unanimous DecisionAdnan Virk (Host of Boxing and ChangeUp) — Anthony Joshua, TKO 10th Roundlast_img read more