Amazon arrives at the Bundesliga

first_imgAmazon has reached football. This weekend will resume the Bundesliga after the winter break with an unexpected novelty: the American giant It will be the technology provider of the German championship. It will offer real-time statistics for fans to enjoy the games not only on television, but also on their mobile devices. The collaboration with the Bundesliga it’s Amazon’s first foray into football, an unequivocal sign of the potential of the sports industry. The program developed by Amazon is very complete. Will not offer only historical statistics on Bundesliga matches, but also specific data of each game and each player, all in real time, and even future projections on the goal taking into account variables such as the number of occasions of each team. The project is presented as something new and surprising.The technology industry has fully entered football. Until now it was small or medium-sized companies that dealt with this business niche, but Amazon’s entry into the Bundesliga is the unequivocal sign of the landing of large corporations in the sports business. FIFA and UEFA are already negotiating to incorporate them not only as technology providers, but also as technical sponsors.last_img read more