Messino goes head to head with Jaffa

first_imgBiscuit maker Bahlsen is to take on McVitie’s Jaffa Cakes with a new six-figure advertising campaign for its Messino cake an “upmarket oblong Jaffa”.The drive to take market share from McVitie’s followed news that sales of Bahlsen’s Messino range were up 94% year-on-year.The new television advertisement was launched earlier this month to showcase the range.Commenting on an independent study carried out by Principles Research, Jon Dance, marketing manager at Bahlsen UK, said: “Seven out of 10 people said they were ’very likely’ to buy our range which proves the Messino Jaffa Cake meets the expectations of discerning consumers.”last_img