Messino goes head to head with Jaffa

first_imgBiscuit maker Bahlsen is to take on McVitie’s Jaffa Cakes with a new six-figure advertising campaign for its Messino cake an “upmarket oblong Jaffa”.The drive to take market share from McVitie’s followed news that sales of Bahlsen’s Messino range were up 94% year-on-year.The new television advertisement was launched earlier this month to showcase the range.Commenting on an independent study carried out by Principles Research, Jon Dance, marketing manager at Bahlsen UK, said: “Seven out of 10 people said they were ’very likely’ to buy our range which proves the Messino Jaffa Cake meets the expectations of discerning consumers.”last_img

Garden open house

first_imgUniversity of GeorgiaBoth plant lovers and professional growers are invited to the Gardens at UGA, formerly known as the UGA Trial Gardens, for two open house events. The gardens host its annual public open house from 8 a.m. to noon on Saturday, June 21. The commercial open house will be held from 9 a.m. to 2 p.m. on June 18.Hosted by the Athens Area Master Gardeners, the public open house will be held rain or shine. The event will include a plant sale, garden tours and a book sale and signing by Dr. Alan Armitage. Rain barrels will also be for sale.“Join us in the garden for a spectacular look at the trials including the newest of the new and the best of the best,” said Brenda Beckham, a master gardener from Athens.Admission is $5. For more information or for directions, visit or or e-mail Brenda Beckham at [email protected] For more information on the commercial open house, contact Armitage at [email protected]last_img read more