Commitment sounds like an obvious part of any business plan, however for many Credit Unions it’s not always so easy. If you want commitment from your members in the form of loyalty, you’ll have to give commitment in return. Here are a few commitments your credit union can make to aid in creating loyalty:Commit to being the best at what you doCommit to the member relationshipCommit to your Brand3. Maintain a Relationship Mindset The first step in creating a fiercely loyal member is to build an emotional connection. When you are able to tap into a consumer’s emotions, you’re often able to influence their purchase decisions. A few ways to establish an emotional connection with members:Build CredibilityProvide ValueBe TransparentLive Your Brand2. Be Committed Think about which brands you are most loyal to, and why. Apple, Amazon, and Southwest are some of the top brands that often come to mind. Most likely your “why” revolves around product quality, experience, and/or convenience factors. Now think about what it would take to make you become disloyal to your favorite brands. One way to keep a finger on the experience pulse is Member Experience Mapping. Member Experience Mapping is a great way to gather a 360° view of what your members are experiencing when they interact with your brand. Mapping your members’ experiences is a crucial step in showing the gaps between consumer expectations and perceptions of the actual experience along the way. Closing these gaps will help your credit union achieve peak member loyalty.The best kind of member loyalty comes from an exchange of value between the member and the Credit Union, where conversations revolve around how you can better serve the member’s needs, and not so much focused on the business results. When the relationship is valued more than the sale, loyalty is sure to follow. 36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Details Everything your organization does, internally and externally should revolve around building deeper relationships. From internal staff relationships, to member relationships, and relationships with other brands (i.e. community, vendors, etc.), by focusing on building individual relationships, and opening up ongoing communications, your credit union will be poised for organic growth.4. Consider Your Members’ Perspective It’s a well-known fact that growing just a small percentage of your profitable members can make a tremendous impact on your bottom line. When approximately 20% of your members make up 80% of your profit it’s easy to see the impact of increasing loyal members. But which members are likely to generate the most profit, and how do we get them to become and remain loyal?Loyalty means something different to every financial institution. What does loyalty mean to your organization? Here’s an example from one $600m credit union in the Northeast:Checking Account with debit cardDirect DepositMinimum of 1 LoanAggregate balances of $10,000+Whether you use number of products, aggregate balances, profitability, or lifetime value, if your focus is on member loyalty, you’re headed in the right direction. “Your customer doesn’t care how much you know until they know how much you care.” -Damon Richards.When members feel valued, and have a connection with your brand, they are more likely to consider you first when it comes to future financial decisions. Here are a few ways for your Credit Union to acquire and retain loyal members.1. Establish an Emotional Connection
Advertisement Advertisement Leno was stretchered off (Picture: Getty)‘But this is a contact sport. You need to try and jostle get an advantage here of there try and ease him out the box. ‘Yes he got injured but he didn’t go in there with the intentions I don’t believe, if I’m a player and I’m playing for Brighton I want my striker doing that.’MORE: Bernd Leno suffers horrific injury during Brighton vs ArsenalMORE: Rio Ferdinand defends Neal Maupay as injured Bernd Leno blasts Brighton strikerFollow Metro Sport across our social channels, on Facebook, Twitter and Instagram. For more stories like this, check our sport page. Stay strong ðð¼ðªð¼ https://t.co/aq4PvhoNYx— David de Gea (@D_DeGea) June 20, 2020 Leno immediately screamed out in pain (Picture: Getty)David de Gea has sent a message to Bernd Leno after the Arsenal goalkeeper suffered a horrific injury playing for Arsenal against Brighton.Leno landed awkwardly on the turf after collecting the ball under a challenge from Brighton forward Neal Maupay.The German stopper immediately screamed out in pain holding his right leg and continued to yell out as distressed Arsenal players gathered around him.Leno was stretchered off and the assumption is the 28-year-old has suffered a serious injury.ADVERTISEMENTManchester United’s De Gea tweeted a message for Leno, saying: ‘Stay strong’. Coral BarrySaturday 20 Jun 2020 5:02 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link6.4kShares Comment Leno was clearly unhappy with Maupay’s role in his injury, furiously confronting the Brighton player as he was stretchered off the pitch. AdvertisementAdvertisementMaupay protested his innocence and Rio Ferdinand insisted the attacker could not be blamed for what happened to Leno.‘You can’t blame Maupay for that, he would have felt worse in training or even in the warm-up,’ Ferdinand told BT Sport.More: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City‘It’s a contact sport. Its a foul but it’s not malicious and it’s not with excessive force, come on. ‘It’s a very unfortunate very nasty injury and obviously Leno will be distraught he’s been ever-present for Arsenal. ‘It’s difficult… I think Maupay will be sitting there and thinking, “wow, maybe I didn’t need to go in for that”. Man Utd star David de Gea sends class message to Arsenal’s Bernd Leno after horror injury
After what was a slow start for the Wisconsin men’s basketball team in the first half of its matchup against University of Wisconsin-Green Bay, it looked as if the Badgers were heading towards a similar result as last year’s matchup, which went down to the wire and ended with a 69-66 victory.It had all the makings of last year’s contest, especially because Green Bay senior guard Keifer Sykes, as he did last year, was doing everything he could to keep the Phoenix in the game in the first half, scoring 14 points on 6-11 shooting.However, it was a scoring load that Sykes could not keep up, and the Badger offense exploded in the second half en route to an 84-60 victory over the Phoenix.Very poor free throw shooting highlighted the first half struggles for Wisconsin.Despite a half where Green Bay recorded 15 team fouls and the Badgers (3-0 overall) found themselves in the double bonus with less than six minutes remaining, Wisconsin was unable to take advantage. The Badgers shot 13-23 (56.5 percent) from the line and had only a 38-29 lead going into halftime.Free throw shooting was a different story for Wisconsin in the second half, and although they didn’t have as many attempts, the Badgers took care of the ones they did have, shooting 11-14 (78.6 percent) from the stripe in the final 20 minutes.“Free throws are kind of contagious,” junior forward Sam Dekker said, who was 6-9 from the stripe Wednesday. “When we are making them all, they seem a little easier, it takes some of the pressure off. I don’t now why it is, but it’s just that way. Second half I thought we were better, we were a little more calm, and just got up to the stripe and do what we usually do.”The improved free throw shooting was just one factor of a strong offensive second half for the Badgers, a half with which they started with a 11-1 run, opening up the lead to 17 points just four minutes into the period.“For us, it was a tale of the last five minutes of the first half and the first five minutes of the second,” Green Bay head coach Brain Wardle said. “It was not a good stretch for us and it kind of changed the whole game.”On a night where 10 NBA scouts were in attendance at the Kohl Center to likely watch Sykes, Dekker and senior forward Frank Kaminsky, it was sophomore forward Nigel Hayes who shined brightest in what was a career night for the Ohio-native.Hayes finished the game with a career-high 25 points and 11 rebounds — his second double-double in two games.With Hayes’ performance Wednesday night, the sophomore from Ohio is now averaging 15.3 points and 11.3 rebounds per game.Kaminksy was not far behind Hayes, recording 20 points and 15 rebounds on the night, and Dekker followed with 19 points of his own. In total, the three starters in the frontcourt for Wisconsin combined for 64 points and 30 rebounds.“I don’t see why we can’t do this more going forward,” Kaminsky said.While it was the offense that carried Wisconsin to their hot second half start, it was their defensive that really allowed them to finish the game strong, especially their play on Sykes, who after putting up 14 points in the first half, recorded six in the second.“I think we kept him in front of us better,” Dekker said. “If he gets an inch by you, he’s gone. You can’t recover from a guy with that speed. We kept him in front of us, corralled him in the paint and made him shoot jumpers instead of getting all the way to the rim in the first half. Just trying to make it a little more uncomfortable for him.”While the scoreboard may say otherwise, Wisconsin was not planning on this matchup being a cakewalk.Green Bay is a team that finished with a record of 24-7 last season and was a game away in the Horizon League tournament from making the NCAA tournament. The Badgers made sure to keep their focus going into Wednesday’s game and maintain that focus throughout.As the final score shows, they did just that.“I’m fully prepared for [Green Bay] to be in the NCAA tournament,” Dekker said. “To get a win like this tonight, to play that well in the second half, it says a lot about our team. Stay the course, and trying to work for 40 minutes.”Wisconsin will return to the Kohl Center Saturday in a matchup against Boise State at 9 p.m.