Analyze your opportunity with data: 5 steps

first_img continue reading » Delivering a great member experience in a tech-centric economy is a never-ending process.Consumer demand for convenience continually raises expectations. If you’re not constantly improving, customers can easily take their business elsewhere through their tablet or smartphone.Even business models born from the concept of convenience are in a constant state of improvement. Take fast food, for example. An industry dedicated to getting us fed fast and fret-free is never resting on its laurels.In April, McDonald’s—the epitome of convenience—launched a new mobile ordering and payment platform. This move follows an increased focus on technology for the company, including kiosk ordering and a test of delivery service in Florida via mobile ordering with ridesharing firm UberEats.While their customers’ experience will improve, think of all the data the fast food giant will get in return. It’s not hard to imagine McDonald’s analyzing that information to uncover patterns and preferences, which in turn would lead to better business decisions. 14SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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